November 27, 2021


Motorcycle and Motorscooter News

Top 10 best-selling motorcycle brands

Top 10 best-selling motorcycle brands

In addition to the Japanese Big Four (Honda, Suzuki, Kawasaki and Yamaha), the list of best-selling motorcycle manufacturers includes companies based in Italy, the United States, Austria and the United Kingdom.


Honda’s motorcycle division sells more than 15 million motorcycles per year, making it the world’s largest manufacturer. One of the factors determining the company’s sales is its popularity in Asian markets. Yet Honda also dominates in North America.


The Italian brand with headquarters in Bologna has been manufacturing motorcycles since 1935. Ducati is known for its powerful sports motorcycles. The company has a long and successful racing history, which began in 1951. Today, it spends over 7% of its income on running activities. The brand is owned by Audi through its subsidiary Lamborghini.

Harley davidson

Great history from the 20th to the 21st century and exhilarating riding experience give Harley-Davidson the status of the legendary bike company. This brand is familiar to almost everyone, even those who have never ridden a bike in their life.


Yamaha bikes are known for their excellent performance, ride quality and relatively easy handling. Yamaha is almost as successful as another famous Japanese manufacturer, Honda. In addition, the number of off-road motorcycles it sells exceeds Honda and Yamaha combined.


Kawasaki Heavy Industries’ Motorcycle & Engine division has been recognized as a manufacturer of a wide range of motorcycles, from the smallest to the most sporty. These motorcycles are appreciated all over the world for their powerful and reliable engines capable of developing high speed. There are production sites in Japan, North America, Philippines, Indonesia and Thailand.


Another representative of the Japanese Big Four. The GSXR 750 and DR 400 are among the most popular Suzuki motorcycles. The company has more than 35 production sites in more than 20 countries.


During its early years, the Austrian motorcycle manufacturer specialized in 2 and 4 stroke off-road motorcycles, but over time its product line expanded. In addition to off-road motorcycles, it now includes street motorcycles and sports cars. The brand is owned by CROSS Industries AG and Bajaj Auto Limited.

BMW Motorrad

BMW is one of the oldest motorcycle manufacturers. The company’s first bicycle was produced in 1923. BMW Motorrad is famous for its road bikes, touring bikes and sports bikes. Some of the best known models are the GS Adventure, the S 1000 REFRIGERATORS and the K1600.


The UK’s largest motorcycle manufacturer, Triumph specializes in road bikes in the cruiser, naked and sport categories. The Triumph brand is owned by BMW.


Victory is a relatively new brand, it started the production of motorcycles in 1998. Its large displacement cruisers are famous all over the world. The US-based company has its final assembly plant in Iowa.